Key Elements in On-Page

Importance of Keywords in SEO

What is Keywords in SEO?

Keywords is ideas and topics that describe what your content is about. In terms of SEO, they are the phrases and words that searchers enter into search engines, which is also called "search queries." If you add everything on your web page - all the images, copy, video, etc. - down to simple words and phrases, those are primary keywords.

Click on below Video: SEO For Beginners

As a website content creator, you want the keywords on your web page to be relevant to what user are searching for, so they have a better chance of finding content among the results.

5 Importance of Keywords in SEO

Keyword is important in SEO success factor not only to drive traffic but to build web page authority and increase domain authority. With better SEO keywords targeting, you can enhance your website ranking. Keywords are an important term in on-page SEO checklist.

1. Keywords help your Website to get Listed in the Search Results

What is a Keyword Optimized?

The working function of keywords in SEO is straightforward to understand. When the user or customer opens the search engine page and searches something for required content, then he enters the related words in the search box. Then engine shows the results that include the list of websites and the relevant content which having such keywords displayed in the result field.

The website which is well-organized and having most relevant content get top ranking in the search result for those keywords. The user then clicks on several sites for required content. This is how optimized keywords help the website to get listed in the search results.

2. Understand The Keyword Types

Every professional Content blogger used to add different types of keywords to their quality content. They use different keyword tools to generate related but targeted keywords, especially for that topic.

But what are the types of keywords you required to use and know?

1. Short Tail Keywords in SEO:

These keywords include max three words.

E.g. "SEO importance." or "Google SEO tags."

2. Long Tail Keywords in SEO:

These are most used keywords which include more than the three words. These keywords are also named as targeted keywords used in the content according to the user point of search queries.

Click on below Video: Short tail and Long tail Keywords

3. Targeted Keywords help to drive heavy Traffic to Website

How do you Optimize your Website?

Any word is referred to as a keyword when it receives a significant amount of searches queries from a search engine in a month. Many time, user types longer sentences consisting of more than three words, these long tail keywords are the terms then targeted the content and derived by the search engine. So the long tail keywords are more prominent as compared to short tail keywords.

Short tail keywords are proper for titles, and long tail keywords can be added in the description since it helps to drive massive organic targeted traffic from search engine. With best SEO keywords, your chances of obtaining higher search ranking on the SERP becomes higher.

4. Keyword Density helps to Boost Ranking in Niche

Build an optimum Keyword Density for Better Ranking

In simple words, we can say that the keyword density is nothing but the richness of content which includes the number of keywords. Once you choose your keywords that define the subject of the web page and help to derive the interest to readers, then the search engine determines the topic you talking about on that particular web page. When the search engine bots crawl and index the content, it will get understand from keyword density that for which targeted keywords your website page should rank for. You need to create your content of the blog more target rich by adding best SEO keywords to create better keyword density for SEO.

5. Keyword targeting increases Domain Authority fast

The keywords targeting is so important for your website's visibility and search ranking on the major search engines. Keyword research is necessary for almost everything you do online; from searching anything on Google, for blogging, search engine optimization, and online marketing. Along with content marketing and link building, there is a good impact of keywords rankings on Domain authority (DA), and that is why Keyword research is one of the most important SEO factors.

Long-Tail Keywords in SEO

It is essential that longtail keyword must include in your web page title, meta description, URL and content too. Focusing on your targeted long-tail keywords can be very relevant to improve SEO, and it helps to build domain authority. By high domain authority and with different keywords targetted, you can rank higher for every web page in the search results.

Click on below Video: 10 Best Free Keyword Research Tools for SEO

Better SEO Keyword Research

Based on the many important factors, Google, and various other search engines display the search results when a user is looking for particular search terms. And keywords and Domain authority are the most active search factors used by many search algorithms. Keywords define the subject and topic of the web page, whereas the domain authority measures how reliable or relevant that web page is the Google and other search engines used to decide DA score by using PageRank, page authority and link building.