How to do Keyword Research for SEO

What is Keyword Research?

Keyword research is the most important, valuable and high return activities in the digital marketing field. In terms of SEO, keywords are the words and phrases that searchers enter into search engines, which is also known as "search queries." It's not about getting visitors to your website, but it is about getting the right kind of visitors. By researching your market's keyword demand, you cannot only learn which terms and phrases to target with SEO but also about your customers as a whole. Let's take a look at steps on how to do keyword research for SEO.

Click on below Video: What is a Keyword?

How to do Keyword Research for SEO

Keyword Research in SEO is one of the key factors in search engines. It represents the deciding moment in a website marketing endeavors. There should be focused on the user on the website and that must be through the right selection of the keyword.

5 Steps on How to do Keyword Research for SEO

Step 1: Selection of Right Keywords for SEO

Selecting the right Keywords for SEO is an important point in the keyword research.

• Using Google analytics and Google webmaster tool you can check search terms.
• Search and check whether the website ranking ads running at the highest point of natural search come about for focus keyword. As this shows you the value of the keyword.
• In SEO keyword research, choosing a long-tail keywords is an important step.
• First check the competition for your targeted keyword, if the keyword has high volume and high authority websites are bidding for that keyword then it will be useless.
• You can check the keyword quality score and then choose for SEO.
• Understand your targeted audience for promotion.

Step 2: Create a List of Keyword

From the above points, try to create a keyword list and research on selected keyword. Use the research tool for keyword research. Also, you can check for which keyword your competitor is bidding. The tool like Google keyword planner and Ubersuggest.

Step 3: Check the Keyword Search Volume and Competition

In this step figure out how to research keywords for SEO. Add keywords in keyword planner by SEMrush, google planner or SE Ranking to check the normal volume searches and keyword competition. Select those keywords which have high search volume and low or high.

Click on below Video: How to do Keyword Research

Step 4: Check Quality Score

To know the quality score and relevancy of search keyword in the search engine and to check page authority, domain authority and Google trends. Select low to medium page authority and domain authority keywords to rank in search engine.

5. Finalize the Targeted Keywords

This is the final step in which add all the keywords in the keyword research tool and check search engine ranking for them.

So follow the above steps and perform keyword research for SEO.

6. Best Keyword Research Tools

1. Google Keyword Planner
2. Ubersuggest
3. SEMrush
4. KW Finder
5. Google Trends
6. SE Ranking

Click on below Video: 6 free Keyword Research Tools we love to Use